While milk and honey flow in paradise, in Zurich 1200 fountains flow with delicious drinking water.
ZH2O, the official souvenir of Zurich
ZH2O was conceived as a distilled representation of Zurich’s defining quality: public access to clean drinking water. Rather than relying on landmarks, the concept translated the city’s infrastructure—its network of 1,200 fountains—into a simple, functional object. The result was a water bottle that embodied Zurich’s standards of quality, accessibility, and restraint through use rather than symbolism.